Quick and Reliable online client support for Edge1 users

Edge1 Platform support is our commitment to provide outdoor advertising organizations with dedicated onboarding to ensure smooth implementation of Edge1 Platform.

Customer IT service support is one of the most important functions of any business. Edge1 Outdoor Media Management Software understands that getting your out of home media company running on a new software platform can be a daunting task, even if your network includes different operations. When you have trouble figuring it all out, our client services team is there to help you.

 

We care about your clients as much as you do care about your business. With more than 15 years of experience and more than a million people trained, our approach is proven. And our mission is your success. That’s why we provide the skills, methodology, and processes that ensure optimal client service at every touchpoint along the client journey. Because it’s not just about client service. It’s about the entire client experience. We believe that client service is a part of our company’s DNA.

It is embraced across the entire organization and embedded into our working culture. That’s what retains our client's business and grows our own. Because of this belief, we provide service solutions that are more holistic than anyone else in the outdoor advertising industry. This lets you move beyond a singular service challenge and solve customer service for your company as a whole.

 

Every member of Edge1’s support services team goes through a rigorous training process before they begin taking support calls on their own, which means they deeply understand the business domain and can answer all queries raised by you on the pretext of application or business domain.

They can assist with system configuration and setup, data import, custom report development, or any other issue. With a combined eighteen years of experience in the software development industry, our client services mentors are available to resolve any problem you throw at them.

 

To know more about Edge1 Outdoor Advertising Media Management Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in

 

DOOH from tip to toe

DOOH, digital out of home is changing outdoor advertising techniques for excellence! It is the new way of advertising through technology-driven media/sites or screens where the data speaks for itself.

Digital outdoor advertising is a fragmented industry, with hundreds of vendors. Its techniques and programmatic platforms are giving new capabilities to out-of-home, while it also makes sure to provide an amazing experience to the customers throughout the globe. 

  

Marketers now, can find and reach the target audience, are able to measure digital out-of-home effects in driving the outcomes, tweak/adjust the creative elements according to learnings derived mid-campaign. From Wi-Fi sniffing to facial detection and aggregation of mobile IDs, companies are using some kind of location data to gauge the audience to them and serve them appropriate ads or re-target the same consumers via smartphones they are using.

Digital out-of-home offers innovative technology, with a powerful path of message delivering, that makes digital out-of-home ads a force to be evaluated with the audience. Its excellence is accepted more than any other type/module of advertising due to advancements. With these hi-tech electronic modules, advertisers create designs of the creative/display which can commute very well to the audience, at locations. Whether OOH screens also allow fast updates of news, events, or data, updating a brand’s message or protecting brand safety when needed.

It is a cost-effective medium of promoting and branding any product or service, caters to the public interest by using real-time screens and live data feeds. The key factors that hamper this market is, variation in regulations related to DOOH advertising such as the content and size, volatile cost of advertising, and real-time data, which has the ability to build awareness and obtain impressive results is easier via DOOH.

Key factors of DOOH which enhances this medium more:

1. Audience seeker

Digital screens seek the attention of the people, whosoever is outside their homes either targeting youngsters or women who are now on the roads, where people are 41% more receptive to advertising as they spend enough time outside their home, not on the home couch for watching ads.

2. Increment in performance

Utilizing upper funnel channels of technology, DOOH for branding can help inform better targeting and yield increased performance of the campaigns. 

3. Data feeds and dynamic signage

The use of feeds and dynamic DOOH features will grow and there can be no doubt. For a start, the out-of-home industry is already going through a digital revolution, as networks are opened up and expanding. 

4. Growth of ad network and smart cities

A trend that seems unstoppable is the growth of DOOH signage and networks by taking advantage of existing static placement and the large scale footprints of public infrastructure. Indeed, cities the world over are going online this growth will lead to new and unique opportunities.

How Much Does Outdoor Advertising Cost?

As the world of digital advertising continues to evolve, with trends and tactics coming and going in a flash, small businesses shouldn’t forget about an older method that remains effective in outdoor advertising.  

With this financial angel-and-devil-on-your-shoulder routine always running, it’s no surprise that cost is always top of mind. And this is doubly true when it comes to advertising. Everyone wants the most bang for their buck, but following this mantra when promoting your business can literally be the difference between success and insolvency.   

According to research from the Nielsen Norman Group, mobile and desktop users have trained their eyes to dodge internet ads as they navigate their devices. Billboards guarantee an audience because they can’t be ignored.

OOH can be a significantly more cost-effective solution for getting your brand and message in front of your target audience effectively. So, whatever your case may be, it's time to stop "forgetting" about OOH and start thinking about how it can enhance your marketing mix, you may find yourself asking how much does a billboard cost? Well, the short answer is: it varies.

Contacting a nearby billboard company is the best way to find a good deal, but there are many other ideas to consider. Factors include location, format, circulation, impressions, demographics, design, and installation.

Let's take a moment to break these down quickly:

Location

Similar to real estate prices, the cost of billboards is largely based on geography and location. 

You obviously have a particular target audience in mind when you’re thinking of running a billboard. Demographics is a breakdown of people that pass by a particular billboard on the basis of gender, income level, and age. So if the demographics consist of folks with a higher income level, you can expect a high number in terms of billboard rental.

Location significantly affects the cost of a billboard ad. For example, billboards placed on the same side of traffic will get more attention than billboards placed on quieter roads. This will undoubtedly make the traffic-centered billboard the more expensive option. A location’s popularity will directly impact the billboard’s cost. For another example, it’s always going to be more expensive to rent billboard space on highways than it will be to rent a billboard in a smaller suburb off the main roads. The average cost of a billboard placed in the outskirts will be around $250-750 compared to billboards placed in major cities and busy roads which can cost up to $1 million per year.

Size of the Billboard

Similar to digital ads, there are many standard billboard sizes for brands to choose from. Billboard campaigns range from small, junior posters to the enormous digital billboards that adorn New York City.

But, OOH advertising is no longer just about traditional billboards. There are bus wraps, digital in-store, mobile billboards, wild postings, transit shelters, scooter decals, wall wraps, and the list goes on. The truth is, practically any inanimate object these days can turn into an OOH ad unit.

 

Consider this a general rule of thumb: the bigger the advertising space, the higher the cost of the rent. Needless to say, a bigger billboard is bound to improve visibility, increase brand recall, and boost the number of impressions. Plus, bigger sized boards require more material, doubling production costs for printing and then placement. So to answer your question “how much does a billboard cost?”, pay attention to all these factors.  

The only exception to this rule is digital OOH ad units, which depend on platforms, production labor, and recurring campaign costs.

Visibility

Like its location, the visibility of an advertisement is crucial to know how much it costs to rent a billboard. As a general rule, the closer to the road there is a billboard, that is the more visibility you have, the higher the price. On the contrary, the further behind the road is the billboard, the less expensive the rent. At least generally.

This makes perfect sense when one of the most frequent problems facing the design of a billboard is considered to be the readability of the text. By placing your ad very close to drivers and pedestrians, the fundamental problem is eliminated and they are allowed to read the text more easily.

Impressions and Demographics

Impressions are based on the number of people that see the ad based on the billboard’s overall size and visibility. These details are typically derived from geo-positioning or on the basis of circulation.

Demographics have to do with the age, gender, and income level of people who are typically passing by the billboard ad. Higher-income level areas and people living in them will see billboards that cost much more. It's one thing to get your ad message in front of a lot of eyeballs. It's another thing to get it in front of the right viewers. This is where demographics come into play.

Thanks to enhanced OOH analytics and the rise of programmatic for digital OOH, advertisers today have more opportunities to ensure that their ad buys reach their target demographics: gender, age, income, education level, and so on.

And as you may have guessed, placing an OOH ad in a more affluent neighborhood one where consumers potentially have higher disposable income will raise the overall billboard advertising cost. After all, there's a direct correlation between getting your brand in front of consumers who can buy what you're selling and getting them to act on a call-to-action.

Wrapping it Up: How Much Does an Outdoor Advertising Cost?

So you see, there are many factors that determine the overall cost of an outdoor advertising campaign, there is no concrete answer.

And one last hint: billboard costs are not set in stone and can often be negotiated with the owner!

Edge1: Is your business ready for intelligent automation?

 Automation is the need of the hour, Edge1 Outdoor Media Management Software's business process automation is a means of automating recurring outdoor advertising business processes through the use of software & different app integrations. Meaning, instead of having your employees to menial & simple tasks, you just let the software take care of it.

With Edge1  Software, every advertising business would grow fast and increase its profits with intelligent automation in their work process. To make that easier, move your business to a higher level and stay digital with Edge1 OOH Software.  It handles and maintains the processes start from the beginning which means from lead management to quick media plans, sales automation, media buying, campaign management, operations, finances, outdoor media monitoring, mailing, and business analytics on the one fully outdoor advertising automated software. 

 

Edge1 Software automation can lead in:

 

• 1. Increasing value per work: Automating useless processes means that your employees will no longer have to deal with them. Meaning, they’ll be able to focus on work that creates more sales (and makes more money) for your advertising business.

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• 2. Higher employee satisfaction: Anyone that’s ever held a position as an intern knows that menial, robotic tasks are extremely bad for motivation & enjoyment of work. No matter how you look at it, no one’s going to enjoy doing grunt work all day. If such things can be automated, both you and your employees will be happier (doing more meaningful work).

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• 3. Minimising human error: No matter how much attention to detail your employees have, they’re still human. There’s always a small chance that someone will forget something, an email will be left unsent, etc. The consequences here can be anything between minor to catastrophic. The Edge1 Software will remind you of your tasks on a regular basis.

To know more about Edge1 OOH Advertising Software visit http://edge1.in/ or shoot us a mail at care@edge1.in.

Empower your business with Edge1 Software

With Edge1 Outdoor Media Management Software, you can grow your outdoor media advertising business revenue faster, find new clients faster, and close more business deals faster from anywhere. 

Edge1 is helping customers to achieve:

* Dynamic Dashboards

* Workflow Configuration

* Team Collaborations

* Customizable Reports

* Historical Data Integration

All in one place.

To know more about Edge1 Outdoor Advertising Software visit www.edge1.in or mail us at care@edge1.in

15 Tips To Make Your Outdoor Advertising Campaign Engaging

 

Outdoor advertising is a powerful medium to help unlock the growth potential of your brand. A creatively-driven, strategic campaign of sharable content is certainly the aim of an effective outdoor advertising campaign. So, while choosing the perfect location for your outdoor campaign, you need to ensure that your message stands out. 

If you’re going to invest in an advertisement potentially seen by millions, you want it to do its job. Here are a handful of billboard design tips that’ll ensure your billboard is effective and eye-catching.

1. Get noticed, but don’t be a huge distraction: Most of the time, billboards are aimed at drivers, bikers, cyclists, or pedestrians. This causes an interesting dilemma for the advertiser. You want to get noticed, but you don't want to be responsible for major, or even minor, accidents. So, while being distracting is paramount in many media, it's a fine balance with the billboard.

2. Make them stand out from their surroundings: This can be done by using bright colors on your ad or consider adding spotlights or making the billboard glow-in-the-dark.

3. Make your advertising shareable: Think outside of the box to make your advertisement stand out from the competition. This is a great way to increase your reach as your advertisement will generate its own advertising, organically. For this consider bold marketing, creative digital, or experiential advertisements to make an effective impact on consumers.

4. Do the arm's length test: Here's a quick test to ensure you are not wasting everyone's time and money. Print out your billboard to the size of a business card. Now, hold it out at arm's length. Are you still getting everything you were when it was displayed on your 27-inch monitor? If not, go in and refine it. This needs to pop. And remember, you have roughly 10 seconds to get your message across.

5. Keep it simple: Effective outdoor advertising serves to give information quickly. So, send a message that can be absorbed in just a second or two. Keep the text as limited as possible around six words is best. If the image is giving the reader information, try not to duplicate it with your text. To reach the highest number of viewers (and potential customers), keep your billboard design simple. After all, some people may be blown by your billboard at 70 mph. Use big, bold fonts against contrasting background colors and avoid narrow, script fonts.  

6. Don't say it, show it: Get creative with your billboard ideas. A flat billboard is standard, but it doesn't have to be the norm. You can go 3D, have moving parts, have people interacting with it, and even have your billboard animate. There is no reason that it just has to be a large, simple print ad.

7. Make billboard interactive: Getting viewers interacting with the ad in some way is an easy way to make them memorable. In one of McDonald's many brilliant advertising strategies, they made their billboard into a game. People had to use their phones to capture various images displayed on the billboard. If they won, they were rewarded with free food. The potential for this type of billboard to go viral on social media makes it even more valuable.

8. Not the place for direct response: There are some truly awful billboards covered in phone numbers and website addresses. And without a doubt, 99.9% of the people who actually read the billboard will not call or visit the website. A billboard is a secondary advertising medium, which means that it's a deal for brands building and supporting a campaign, but it just cannot do the heavy lifting.

9. Use bold, non-serif fonts: Always use a large, legible typeface. At 500 feet, thin lines optically fade or break up. Avoid decorative, italic, or serif fonts. as a general rule, upper and lowercase sans serif fonts provide the best readability. When designing for digital outdoor, we highly recommend adding a thin dark stroke around the text to separate it from the background.

10. Stick to one message or idea on the billboard: Simplify everything. Don't present a complex message or numerous images. Have one thing that you want your audience to do or to recognize. The best outdoor media reduces a complex message to its essential elements.

11. Play on powerful emotions: Incorporating powerful emotions into your advertisement will create a more personalized experience. Studies have found that advertisements with a strong emotional message are remembered twice as often as those with humor or promotions.

12. Use images: See to it that you use compelling imagery or graphics so that your ads look more creative and effective, make use of unique images to grab the attention of the passerby. If your ad's graphic is text-based, play with the font size, style, and color to leave a positive and long-lasting impact on your viewers. 

13. Six words or fewer: Considering we're on the move when we read billboards, we don't have a lot of time to take them in. Six seconds has been touted as the industry average for reading a billboard. So, around six words should get the message across.

14. Go for high traffic sites: High-traffic sites cost more than ones in quieter spots. Although it may be tempting to go for a less expensive option, limited exposure is a waste of money. It's a better investment to go for the more expensive, high-traffic sites.

15. Look at the competition: Look at what the competition is doing for inspiration. This way you can analyze what is working for them and what is not. By doing this you can strategically design your campaign for success.

Future of OOH Advertising is here

Out-of-home (OOH) advertising is on the precipice of great change. This fast-growing industry includes traditional media displayed on billboards and posters, typically in waiting areas (such as train stations or bus shelters), as well as roads, motorways, and in-transit. With this great ERA of modernization in the outdoor advertising industry, Edge1 Outdoor Media Management Software is also 101% ready.

The Edge1 Platform is a dedicated ERP to solve and manage the heavy tasks of any outdoor advertising firm. It could handle numerous essential parts of OOH & DOOH media assets, it can solely manage sales, execution, financing and the whole part of operations, distribution of the tasks to the authorized personnel & much more, Edge1 Landlord handles the characters of landlord terms inclusive of installments, payments and much more, Edge1 Business Analytics analyze your business and states the actual position, Edge1 Store Management manages your inventory and warehouses, Edge1 Media Agency software which is totally dedicated to the media agencies, accompanied with Edge1 Mobile Applications which provides you mobility so no need to stick at your desk, you must catch up with client requirements to access to information anytime and anywhere.

To know more about Edge1 Outdoor Media management software, visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in

Advertising business data analytics with Edge1 Platform

Is your advertising business analysis bothers you? Is business analytics is not helping you to take quick business decisions? If yes, then choose Edge1 Outdoor Media Management Software which provides complete business analytics to the outdoor advertising industry. Harness the power of your data and unleash the potential of your people. This is the analytics platform that disrupted the world of business intelligence. Edge1 business intelligence interface enables you to configure, customize, and share dashboards and reports in real-time at the speed of your business.

Edge1’s business analytics is a complete iterative interface, methodical exploration of an OOH advertising organization's data with emphasis on statistical analysis. It is used by many outdoor advertising media companies committed to data-driven decision making. Edge1 analytics uses modern data mining, pattern matching, data visualization and predictive modeling tools to produce analyses and algorithms that help businesses make better decisions. This is a simple solution for complex data - we do the heavy lifting while you get the credit. It can be very simplistic for casual users and also empower users to decide when, where and how they access their data. It provides users with a consistent experience on any device with Edge1 fully responsive, web-based platform accompanied by mobile apps.

To know more about Edge1 Outdoor Advertising Media Management Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in