DOOH, digital out of home is changing outdoor advertising techniques for excellence! It is the new way of advertising through technology-driven media/sites or screens where the data speaks for itself.
Digital outdoor advertising is a fragmented industry, with hundreds of vendors. Its techniques and programmatic platforms are giving new capabilities to out-of-home, while it also makes sure to provide an amazing experience to the customers throughout the globe. It is a cost-effective medium of promoting and branding any product or service, caters to the public interest by using real-time screens and live data feeds.
Read here, everything about Digital OOH and key factors of DOOH which enhances this medium more: http://edge1.in/dooh-from-tip-to-toe/
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