Edge1 OOH Software- All in one place

Too many software tools? Too much chaos?

With Edge1 Outdoor Media Management Software all your departments work in one place, in one software, Edge1 enterprise-level security features allow you to secure your business data at different levels. You can control the accessibility of your team at each level. Assign roles for users, define the module and field-level permissions, and control who sees what inside the Edge1 Platform with different levels of data sharing. You can assign roles based on the type of user, media type, city, country, department even from salesperson to manager. 

In Edge1 you can choose between role hierarchy or reporting hierarchy to optimize organizational scaling, and let everyone have access to the right business data. You can also restrict users from deleting or exporting records and give each team member access only to the functions they need.

To know more about Edge1 Outdoor Advertising Software visit www.edge1.in or mail us at care@edge1.in

 

Edge1- Complete Software for Outdoor Advertising Industry

Edge1 is the leading outdoor advertising media management software enabling OOH advertising media owners and media agencies to easily plan, buy and monitor their outdoor advertising networks. Trusted by top brands in the Asia Pacific region, the Edge1 platform manages more than 150,000 sites around the world. It offers sales, media planning, media buying, operations, monitoring, finance, and analytics all in one platform. 

It manages overall business operations of an OOH advertising company rite from lead generation to plans, estimates to contracts, campaign management to purchase order management, monitoring, payment receiving to payment issuing, invoice issuing to invoice receiving, expense management accompanied by alerts and reports.

To know more about Edge1 Outdoor Media Management Software visit http://www.edge1.in/  or just shoot us a mail at care@edge1.in

Static Billboard or Digital Billboard: What to choose?

 The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021. But which is better, static or digital billboard advertising? Perhaps the word “better” doesn’t really fit. What we can say is that each offers its own unique benefits and one may be better for your particular situation over the other.

In this post, we’ll compare the two options so you can determine which one is right for your business. Let’s look at some of the biggest considerations.

Cost

Static billboard can cost between $250-$550/month in rural areas and between $1,500 – $4,000/month in small to mid-size cities. Digital billboards generally start at around $3000/month in smaller cities and can go all the way up to $10,000/month in major metropolitan areas.

As you can see, digital is going to cost you more, and when you take into consideration the restrictions in terms of air time and brand exposure, you have to ask yourself whether you will achieve an acceptable ROI.

Static billboards will almost always be more cost-effective over a longer period of time, but they also have their limits. For instance, if you are testing ads, you cannot make changes to your traditional billboard ad but can make quick and easy changes to your digital billboard ads.

Wow effect

Static billboards have been an effective marketing tool for decades. It became a whole science to track customer behavior and thus create a methodology. Color philosophy, persuasive communication is what creates attractive Billboard ads, Banner, etc.

Digital screens are ideal for attracting customer’s attention and influencing their purchasing decisions. With the bright and motion features, it warrants instant attention. Creates a one-on-one interaction environment for the consumers with its relevant aimed content it creates an engaging experience for the target audience. It is highly effective for point of purchase sales.

Locations

For any billboard campaign to be successful, your ads will need to be placed in high-traffic areas that optimize your reach. Of course, the denser the traffic the higher the cost.

If your campaign’s goal is to build brand awareness among a mass market, then digital billboards are your best bet, because these are usually placed on areas around towns and cities that get the highest levels of footfall and so deliver the highest number of impressions.

But you may have a completely different goal for your campaign. For instance, you may need to advertise a brand-new product line or want to try your message on a new demographic. When you need to really target those impressions, static billboards in specific locations is often a better way to go.

Conclusion

Ok, whatever you choose both static and Digital billboard ads are both effective channels for businesses. 

How about managing both static and digital billboards campaigns, planning the billboards that meet your client reach and audience objectives, and even managing finances all on one platform?

Need some help making a decision? Get in touch with us. Sign up for your free Edge1 demonstration session now.

A smarter tool to make the best outdoor advertising business decision

With the volume of outdoor advertising, business data doubling almost every year, and as software adoption continues unhindered, businesses are finding themselves with more and more data every day. Unlike in the past, every possible sales interaction, every campaign, every media monitoring images, every purchase order, and every invoice from a customer is being stored in a software system. As these numbers climb, spotting trends and patterns from this massive pool of unstructured data can become tough for any advertising business.

​Enter out-of-home advertising data analytics software.

A software system with this massive pool of data shouldn’t be restricted to just a set of customer records, but should ideally be an insight-driven tool that can suggest your next action with the power of that data. Taking it one step further, businesses are increasingly looking at new ways data analytics can help internal teams, like sales, marketing, finance,​​ and operations, do their jobs better. All this put together tells you why there’s a need for built-in analytics tools inside software systems, and we’re going to look at how Edge1 outdoor advertising software has improved its business intelligence offering with the introduction of Analytics.

What’s there?

To match its feature additions, the Edge1 business intelligence dashboards module also known as Edge1 BI is a powerful new home for all the numbers that matter. It is a complete iterative analytics interface, methodical exploration of an out-of-home advertising organization’s data with emphasis on statistical analysis that’ll help your organization’s decision-making style go from gut-feel to truly data-driven. How do you ask? Here’s a sneak peek at what’s changed and how it’s going to help you ace the analytics game.

One-click chart.

Charts are the most basic, yet sophisticated, form of data visualization, and now, we’re making this process even simpler with the introduction of charts to view all your sales and finance growth without the need to select an existing report. Now that’s fast.

​One place for your KPIs.

If you’re finding it hard to keep a tab on your important business metrics over multiple places, we’ve got some good news for you. Use KPIs as the virtual space that ties down all your key performance indicators and makes them part of your morning ritual one place for all the information you need for the day.​​

Instant comparisons.

If you’ve ever needed a single platform to compare your OOH advertising business growth from a month to a quarter, to a month and to a year, we’ve got a thing for you- DASHBOARDS. Compare your sales, campaign performance, payments, collections, media performance, and get a comprehensive overview in minutes. It’s as simple as that.

End-to-end pipeline tracking.

One of the most important aspects of your sales process is your pipeline. Whether you need to know the different stages where your prospects are dropping off, or how your lead sources have performed over time, or an analysis of your conversion rates, funnel makes your pipeline analysis easier by breaking down data across your modules into easily trackable stages. It helps maintain a healthier sales pipeline by identifying weak spots you need to concentrate on, enabling you to assign resources to the areas that need attention.

Easily achieve targets.

Successful sales teams don’t just meet their targets they exceed them. Having a target meter in your analytics arsenal makes sure your sales team knows what to shoot for, every single time. Revenue, leads, deals; whatever your goal is, the target meter keeps your expectations realistic and helps you see what you’ve achieved, what you haven’t, and what you’re close to.

Impressed with what Edge1 Business Intelligence can do for your business? Go ahead, learn more about Edge1 business intelligence analytics tools now, and tell us what you think we’re all ears or book a free trial immediately.

And as always, happy Edge1ing! 

Quick and Reliable online client support for Edge1 users

Edge1 Platform support is our commitment to provide outdoor advertising organizations with dedicated onboarding to ensure smooth implementation of Edge1 Platform.

Customer IT service support is one of the most important functions of any business. Edge1 Outdoor Media Management Software understands that getting your out of home media company running on a new software platform can be a daunting task, even if your network includes different operations. When you have trouble figuring it all out, our client services team is there to help you.

 

We care about your clients as much as you do care about your business. With more than 15 years of experience and more than a million people trained, our approach is proven. And our mission is your success. That’s why we provide the skills, methodology, and processes that ensure optimal client service at every touchpoint along the client journey. Because it’s not just about client service. It’s about the entire client experience. We believe that client service is a part of our company’s DNA.

It is embraced across the entire organization and embedded into our working culture. That’s what retains our client's business and grows our own. Because of this belief, we provide service solutions that are more holistic than anyone else in the outdoor advertising industry. This lets you move beyond a singular service challenge and solve customer service for your company as a whole.

 

Every member of Edge1’s support services team goes through a rigorous training process before they begin taking support calls on their own, which means they deeply understand the business domain and can answer all queries raised by you on the pretext of application or business domain.

They can assist with system configuration and setup, data import, custom report development, or any other issue. With a combined eighteen years of experience in the software development industry, our client services mentors are available to resolve any problem you throw at them.

 

To know more about Edge1 Outdoor Advertising Media Management Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in

 

DOOH from tip to toe

DOOH, digital out of home is changing outdoor advertising techniques for excellence! It is the new way of advertising through technology-driven media/sites or screens where the data speaks for itself.

Digital outdoor advertising is a fragmented industry, with hundreds of vendors. Its techniques and programmatic platforms are giving new capabilities to out-of-home, while it also makes sure to provide an amazing experience to the customers throughout the globe. 

  

Marketers now, can find and reach the target audience, are able to measure digital out-of-home effects in driving the outcomes, tweak/adjust the creative elements according to learnings derived mid-campaign. From Wi-Fi sniffing to facial detection and aggregation of mobile IDs, companies are using some kind of location data to gauge the audience to them and serve them appropriate ads or re-target the same consumers via smartphones they are using.

Digital out-of-home offers innovative technology, with a powerful path of message delivering, that makes digital out-of-home ads a force to be evaluated with the audience. Its excellence is accepted more than any other type/module of advertising due to advancements. With these hi-tech electronic modules, advertisers create designs of the creative/display which can commute very well to the audience, at locations. Whether OOH screens also allow fast updates of news, events, or data, updating a brand’s message or protecting brand safety when needed.

It is a cost-effective medium of promoting and branding any product or service, caters to the public interest by using real-time screens and live data feeds. The key factors that hamper this market is, variation in regulations related to DOOH advertising such as the content and size, volatile cost of advertising, and real-time data, which has the ability to build awareness and obtain impressive results is easier via DOOH.

Key factors of DOOH which enhances this medium more:

1. Audience seeker

Digital screens seek the attention of the people, whosoever is outside their homes either targeting youngsters or women who are now on the roads, where people are 41% more receptive to advertising as they spend enough time outside their home, not on the home couch for watching ads.

2. Increment in performance

Utilizing upper funnel channels of technology, DOOH for branding can help inform better targeting and yield increased performance of the campaigns. 

3. Data feeds and dynamic signage

The use of feeds and dynamic DOOH features will grow and there can be no doubt. For a start, the out-of-home industry is already going through a digital revolution, as networks are opened up and expanding. 

4. Growth of ad network and smart cities

A trend that seems unstoppable is the growth of DOOH signage and networks by taking advantage of existing static placement and the large scale footprints of public infrastructure. Indeed, cities the world over are going online this growth will lead to new and unique opportunities.

How Much Does Outdoor Advertising Cost?

As the world of digital advertising continues to evolve, with trends and tactics coming and going in a flash, small businesses shouldn’t forget about an older method that remains effective in outdoor advertising.  

With this financial angel-and-devil-on-your-shoulder routine always running, it’s no surprise that cost is always top of mind. And this is doubly true when it comes to advertising. Everyone wants the most bang for their buck, but following this mantra when promoting your business can literally be the difference between success and insolvency.   

According to research from the Nielsen Norman Group, mobile and desktop users have trained their eyes to dodge internet ads as they navigate their devices. Billboards guarantee an audience because they can’t be ignored.

OOH can be a significantly more cost-effective solution for getting your brand and message in front of your target audience effectively. So, whatever your case may be, it's time to stop "forgetting" about OOH and start thinking about how it can enhance your marketing mix, you may find yourself asking how much does a billboard cost? Well, the short answer is: it varies.

Contacting a nearby billboard company is the best way to find a good deal, but there are many other ideas to consider. Factors include location, format, circulation, impressions, demographics, design, and installation.

Let's take a moment to break these down quickly:

Location

Similar to real estate prices, the cost of billboards is largely based on geography and location. 

You obviously have a particular target audience in mind when you’re thinking of running a billboard. Demographics is a breakdown of people that pass by a particular billboard on the basis of gender, income level, and age. So if the demographics consist of folks with a higher income level, you can expect a high number in terms of billboard rental.

Location significantly affects the cost of a billboard ad. For example, billboards placed on the same side of traffic will get more attention than billboards placed on quieter roads. This will undoubtedly make the traffic-centered billboard the more expensive option. A location’s popularity will directly impact the billboard’s cost. For another example, it’s always going to be more expensive to rent billboard space on highways than it will be to rent a billboard in a smaller suburb off the main roads. The average cost of a billboard placed in the outskirts will be around $250-750 compared to billboards placed in major cities and busy roads which can cost up to $1 million per year.

Size of the Billboard

Similar to digital ads, there are many standard billboard sizes for brands to choose from. Billboard campaigns range from small, junior posters to the enormous digital billboards that adorn New York City.

But, OOH advertising is no longer just about traditional billboards. There are bus wraps, digital in-store, mobile billboards, wild postings, transit shelters, scooter decals, wall wraps, and the list goes on. The truth is, practically any inanimate object these days can turn into an OOH ad unit.

 

Consider this a general rule of thumb: the bigger the advertising space, the higher the cost of the rent. Needless to say, a bigger billboard is bound to improve visibility, increase brand recall, and boost the number of impressions. Plus, bigger sized boards require more material, doubling production costs for printing and then placement. So to answer your question “how much does a billboard cost?”, pay attention to all these factors.  

The only exception to this rule is digital OOH ad units, which depend on platforms, production labor, and recurring campaign costs.

Visibility

Like its location, the visibility of an advertisement is crucial to know how much it costs to rent a billboard. As a general rule, the closer to the road there is a billboard, that is the more visibility you have, the higher the price. On the contrary, the further behind the road is the billboard, the less expensive the rent. At least generally.

This makes perfect sense when one of the most frequent problems facing the design of a billboard is considered to be the readability of the text. By placing your ad very close to drivers and pedestrians, the fundamental problem is eliminated and they are allowed to read the text more easily.

Impressions and Demographics

Impressions are based on the number of people that see the ad based on the billboard’s overall size and visibility. These details are typically derived from geo-positioning or on the basis of circulation.

Demographics have to do with the age, gender, and income level of people who are typically passing by the billboard ad. Higher-income level areas and people living in them will see billboards that cost much more. It's one thing to get your ad message in front of a lot of eyeballs. It's another thing to get it in front of the right viewers. This is where demographics come into play.

Thanks to enhanced OOH analytics and the rise of programmatic for digital OOH, advertisers today have more opportunities to ensure that their ad buys reach their target demographics: gender, age, income, education level, and so on.

And as you may have guessed, placing an OOH ad in a more affluent neighborhood one where consumers potentially have higher disposable income will raise the overall billboard advertising cost. After all, there's a direct correlation between getting your brand in front of consumers who can buy what you're selling and getting them to act on a call-to-action.

Wrapping it Up: How Much Does an Outdoor Advertising Cost?

So you see, there are many factors that determine the overall cost of an outdoor advertising campaign, there is no concrete answer.

And one last hint: billboard costs are not set in stone and can often be negotiated with the owner!