We’re very excited to show you what our production team was up to in this lockdown. And, here we’re.
Take a fresh look at Edge1 Outdoor Media Management Software, the modern, feature-rich web-based platform, and unlock an exclusive high-definition customer user interface where sales, operations, and finance teams can ditch the hassle and let the platform do the work. To know more about the upgraded platform, connect with your account manager now.
Preparing a media plan isn’t especially difficult, but it can be time-consuming. When your proposal includes multiple cities and different media networks. Now, say hello to Edge1 Outdoor Media Management Software, which helps you to generate and share media plans in just 180 seconds.
Register here to learn more: http://edge1.in/request-demo/
DOOH, digital out of home is changing outdoor advertising techniques for excellence! It is the new way of advertising through technology-driven media/sites or screens where the data speaks for itself.
Digital outdoor advertising is a fragmented industry, with hundreds of vendors. Its techniques and programmatic platforms are giving new capabilities to out-of-home, while it also makes sure to provide an amazing experience to the customers throughout the globe. It is a cost-effective medium of promoting and branding any product or service, caters to the public interest by using real-time screens and live data feeds.
Read here, everything about Digital OOH and key factors of DOOH which enhances this medium more: http://edge1.in/dooh-from-tip-to-toe/
Too many software tools? Too much chaos?
With Edge1 Outdoor Media Management Software all your departments work in one place, in one software, Edge1 enterprise-level security features allow you to secure your business data at different levels. You can control the accessibility of your team at each level. Assign roles for users, define the module and field-level permissions, and control who sees what inside the Edge1 Platform with different levels of data sharing. You can assign roles based on the type of user, media type, city, country, department even from salesperson to manager.
In Edge1 you can choose between role hierarchy or reporting hierarchy to optimize organizational scaling, and let everyone have access to the right business data. You can also restrict users from deleting or exporting records and give each team member access only to the functions they need.
To know more about Edge1 Outdoor Advertising Software visit www.edge1.in or mail us at care@edge1.in
Edge1 is the leading outdoor advertising media management software enabling OOH advertising media owners and media agencies to easily plan, buy and monitor their outdoor advertising networks. Trusted by top brands in the Asia Pacific region, the Edge1 platform manages more than 150,000 sites around the world. It offers sales, media planning, media buying, operations, monitoring, finance, and analytics all in one platform.
It manages overall business operations of an OOH advertising company rite from lead generation to plans, estimates to contracts, campaign management to purchase order management, monitoring, payment receiving to payment issuing, invoice issuing to invoice receiving, expense management accompanied by alerts and reports.
To know more about Edge1 Outdoor Media Management Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in
In this post, we’ll compare the two options so you can determine which one is right for your business. Let’s look at some of the biggest considerations.
Static billboard can cost between $250-$550/month in rural areas and between $1,500 – $4,000/month in small to mid-size cities. Digital billboards generally start at around $3000/month in smaller cities and can go all the way up to $10,000/month in major metropolitan areas.
As you can see, digital is going to cost you more, and when you take into consideration the restrictions in terms of air time and brand exposure, you have to ask yourself whether you will achieve an acceptable ROI.
Static billboards will almost always be more cost-effective over a longer period of time, but they also have their limits. For instance, if you are testing ads, you cannot make changes to your traditional billboard ad but can make quick and easy changes to your digital billboard ads.
Static billboards have been an effective marketing tool for decades. It became a whole science to track customer behavior and thus create a methodology. Color philosophy, persuasive communication is what creates attractive Billboard ads, Banner, etc.
Digital screens are ideal for attracting customer’s attention and influencing their purchasing decisions. With the bright and motion features, it warrants instant attention. Creates a one-on-one interaction environment for the consumers with its relevant aimed content it creates an engaging experience for the target audience. It is highly effective for point of purchase sales.
For any billboard campaign to be successful, your ads will need to be placed in high-traffic areas that optimize your reach. Of course, the denser the traffic the higher the cost.
If your campaign’s goal is to build brand awareness among a mass market, then digital billboards are your best bet, because these are usually placed on areas around towns and cities that get the highest levels of footfall and so deliver the highest number of impressions.
But you may have a completely different goal for your campaign. For instance, you may need to advertise a brand-new product line or want to try your message on a new demographic. When you need to really target those impressions, static billboards in specific locations is often a better way to go.
Ok, whatever you choose both static and Digital billboard ads are both effective channels for businesses.
How about managing both static and digital billboards campaigns, planning the billboards that meet your client reach and audience objectives, and even managing finances all on one platform?
Need some help making a decision? Get in touch with us. Sign up for your free Edge1 demonstration session now.
A software system with this massive pool of data shouldn’t be restricted to just a set of customer records, but should ideally be an insight-driven tool that can suggest your next action with the power of that data. Taking it one step further, businesses are increasingly looking at new ways data analytics can help internal teams, like sales, marketing, finance, and operations, do their jobs better. All this put together tells you why there’s a need for built-in analytics tools inside software systems, and we’re going to look at how Edge1 outdoor advertising software has improved its business intelligence offering with the introduction of Analytics.
To match its feature additions, the Edge1 business intelligence dashboards module also known as Edge1 BI is a powerful new home for all the numbers that matter. It is a complete iterative analytics interface, methodical exploration of an out-of-home advertising organization’s data with emphasis on statistical analysis that’ll help your organization’s decision-making style go from gut-feel to truly data-driven. How do you ask? Here’s a sneak peek at what’s changed and how it’s going to help you ace the analytics game.
Charts are the most basic, yet sophisticated, form of data visualization, and now, we’re making this process even simpler with the introduction of charts to view all your sales and finance growth without the need to select an existing report. Now that’s fast.
If you’re finding it hard to keep a tab on your important business metrics over multiple places, we’ve got some good news for you. Use KPIs as the virtual space that ties down all your key performance indicators and makes them part of your morning ritual one place for all the information you need for the day.
If you’ve ever needed a single platform to compare your OOH advertising business growth from a month to a quarter, to a month and to a year, we’ve got a thing for you- DASHBOARDS. Compare your sales, campaign performance, payments, collections, media performance, and get a comprehensive overview in minutes. It’s as simple as that.
One of the most important aspects of your sales process is your pipeline. Whether you need to know the different stages where your prospects are dropping off, or how your lead sources have performed over time, or an analysis of your conversion rates, funnel makes your pipeline analysis easier by breaking down data across your modules into easily trackable stages. It helps maintain a healthier sales pipeline by identifying weak spots you need to concentrate on, enabling you to assign resources to the areas that need attention.
Successful sales teams don’t just meet their targets they exceed them. Having a target meter in your analytics arsenal makes sure your sales team knows what to shoot for, every single time. Revenue, leads, deals; whatever your goal is, the target meter keeps your expectations realistic and helps you see what you’ve achieved, what you haven’t, and what you’re close to.
Impressed with what Edge1 Business Intelligence can do for your business? Go ahead, learn more about Edge1 business intelligence analytics tools now, and tell us what you think we’re all ears or book a free trial immediately.
And as always, happy Edge1ing!
